Fresky

The new Fresky website was developed by The Web Is Bananas as a direct extension of the brand’s renewed identity, with this project carried out as part of the agency team. Rooted in nostalgia but firmly grounded in the present, the site translates Bastarda’s visual language into a contemporary digital experience. Colour, rhythm and layout evoke memory without fixing it in time, allowing long-time consumers to recognise the brand while giving younger audiences space to engage with it naturally. The structure prioritises clarity and accessibility, reinforcing a tone that feels confident, fresh and approachable. More than a showcase, the website acts as a living touchpoint where Fresky’s heritage and future coexist.