In May 2021, Francisco ran 1058 kilometers, following the stunning coastline of Portugal from Vila Real de Santo António to Caminha, to raise funds for ACREDITAR, an association supporting children and adolescents with cancer and their families. The challenge was to design a visual identity that reflected the personal nature of the initiative while conveying the seriousness of the cause. The identity embodies movement, resilience, and hope, standing out through a blue-centered color palette, symbolizing strength, courage, and determination, while echoing the vastness and persistence of the ocean.
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